So, you’ve been thinking about creating digital products, right? Maybe you’re a mompreneur balancing work, family life, and your dreams of financial freedom. Or maybe you’re just tired of living paycheck to paycheck and want to create something that generates income while you sleep.
Well, guess what?
You have something to offer!
Whether it’s your expertise, creativity, or even that system you’ve developed to keep life running smoothly—someone out there is ready to pay for it.
Let’s dive into the step-by-step process of creating and selling digital products that your audience will love. Oh, and before we go any further, I did a deep dive into this topic on my YouTube channel. Be sure to check it out for even more tips, strategies, and some behind-the-scenes advice!
Step 1: Nail Down Your Niche
First things first: what do you know, and who do you want to serve?
Think about your experiences, skills, or even hobbies. Your niche is where your knowledge and your audience’s needs overlap.
- Example 1: Are you amazing at budgeting and managing your family’s finances? Create a budgeting planner or an e-book with strategies to save money every month.
- Example 2: Are you a pro at organizing your kids’ schedules while running a side hustle? Create a printable family planner or even a course on time management for busy moms.
Challenge for you: Sit down and write a list of the top 3 things people always ask you for advice about. That’s your starting point!
Step 2: Decide What Kind of Digital Product to Create
There are so many possibilities, but don’t get overwhelmed. Start with something simple and scalable. Here are a few popular options:
- E-books: Perfect for sharing your expertise in a concise, actionable way. For example, if you’re a mompreneur, you could write an e-book titled “How to Start a Business While Raising Kids”.
- Templates and Printables: These are easy to create and sell. Think about planners, to-do lists, or even Instagram post templates for small business owners.
- Online Courses: If you’re ready to go big, record a series of videos teaching a skill or concept, like “Social Media Marketing for Beginners”.
Not sure where to start? Tools like Canva make it super easy to design e-books, templates, and more. And check out Teachable if you’re interested in creating courses.
Challenge for you: Choose ONE product type to focus on this month. Don’t try to do everything at once—start with one thing and perfect it.
Step 3: Create Your Product
Here’s where the magic happens! Creating your product might feel daunting, but take it step by step.
- E-books: Use Canva or Google Docs to create a professional-looking e-book. Don’t forget to include actionable tips and examples your audience can use immediately.
- Printables: Canva is a life-saver here. Create something simple but valuable, like a weekly meal planner, a budget tracker, or a goal-setting worksheet.
- Courses: Record your lessons using tools like Loom or Zoom, and host your course on platforms like Teachable or Thinkific.
Pro Tip: Don’t aim for perfection. Your first product won’t be flawless, and that’s okay! Launch it, get feedback, and improve as you go.
Challenge for you: Set a deadline to finish your first product. Block off time in your calendar and get it done.
Step 4: Set Up Your Sales Platform
Now that your product is ready, you need a way to sell it. Here are some easy-to-use platforms to get started:
- Your website: If you have a blog or website, use tools like WooCommerce (for WordPress) or Shopify to sell directly.
- Etsy: Perfect for selling printables and other digital downloads. Check out this Etsy guide for beginners.
- Gumroad: Ideal for selling e-books, templates, or courses. It’s beginner-friendly and super easy to set up.
Challenge for you: Create an account on one of these platforms today. Even if you don’t upload your product yet, take the first step!
Step 5: Market Your Product Like a Pro
Here’s the deal: your amazing product won’t sell itself. You need to put it in front of the right audience.
- YouTube: Use your channel to showcase your expertise. For example, if you’re selling a meal planner, create a video on “How to Plan a Week of Healthy Meals” and link to your product in the description.
- Social Media: Use Instagram, Facebook, or TikTok to share behind-the-scenes content, testimonials, or success stories. Don’t forget to use hashtags like #Mompreneur or #DigitalProducts to reach your audience.
- Email Marketing: Build an email list using tools like ConvertKit. Offer a freebie (like a sample printable) to get people to sign up, and then promote your digital products in your newsletters.
Pro Tip: Always focus on how your product solves a problem. People will buy if they see the value it brings to their lives.
Challenge for you: Post about your product on at least ONE platform this week. Be consistent, and don’t be afraid to promote yourself!
Final Thoughts
Creating and selling digital products isn’t just about making money—it’s about sharing your gifts with the world and helping others solve their problems. You’ve got this, sis! It’s time to stop overthinking, start creating, and take that first step toward financial freedom. If you’re feeling stuck or want more tips, check out my YouTube video . I break it all down and share my personal story of what worked (and what didn’t) when I started my digital product journey.
Now it’s your turn: What digital product idea are you going to start working on? Let me know in the comments or DM me on Instagram—I’d love to cheer you on!
P.S. If you found this blog helpful, share it with a fellow mompreneur who needs to hear this today. Let’s grow together!
This is incredibly helpful.I’m definitely going to implement these strategies .
I am so glad you found it helpful